Looking to reallocate or reduce your paid search spend and not sure where to start? Columnist Chris Liversidge shows how you can identify opportunities by comparing your paid and organic search performance data by keyword and device.
When running paid
Contributor Eric Enge recaps a session from SMX Advanced on structured data markup in its many forms.
Structured data makes certain types of web content highly accessible and understandable by search engines and other third-party programs. Because the data on